Healthcare Industry desparately needs a 'Citi-Simplicity' version of a healthplan that doesnt ask elderly people to go thru the fine print to weigh in the pros and cons of different available plans in a decision matrix! Too many choices suck and thats an enormous business oppurtunity lurking in the fine print.
Its time for a daring company to come up with a plan that is bold and simple enough in terms of the strings attached. With increasing number of baby boomers, I think its also time to consider a DRAMATIC strip down of fine print and content on the websites. Keep It Simple and Superb.