In or Out?

I heard Y!'s Europe Managing Director on BBC say "Google's philosophy is to get the user out of the network, while we want to get the user inside the network". So which one's better? "Let them get to the place they think is the best" OR "oh! No. Let them stay inside." ?? "Lets help them go to the place that does the best job" OR "Lets build the best in everything" ??