theoretically, a consortium of companies.
One of them could be Netflix. Why?
Because, I never got a chance to see Monty Python on TV. And I saw bits and pieces of Monty Python, first on YouTube. Chances are that:
- I've disliked them. End of the Story.
- I've liked them to an extent that I want to buy a DVD of it. This one happens rarely. Even it happens, there is no harm in renting it before you buy it. One would feel less disheartened by renting it, if the whole thing didnt meet their expectations.
- I've liked them to an extent that I want to try more of it. In that case renting from Netflix would be a good option. (This tells me that Netflix should probably add a "I'll Keep it" button after items-that-are currently-at-home.)